Only the highest possible quality, ethically sourced ingredients

We believe that it is vitally important to use the highest possible quality of ingredients in our food.

By highest quality we mean:

• Fresh
• Suitable for human consumption.
• British
• Local (where possible)
• Sustainable
• For meat: free range, certified-organic or wild
• For vegetables: certified-organic and/or locally grown

We feel strongly about this because it makes a major difference to:

• The nutrient level of the food and thus the health of your dog
• The environment.
• The pleasure that comes from good food.

Our credentials

How do we know whether the ingredients we use are of the highest possible quality?

Our credentials are as follows:

• Honey’s was founded by an organic farmer.
• We have been buying ingredients on a large scale since 2009.
• We visit our producers on a regular basis.
• We are certified organic producers ourselves.
• A third of our ingredients are sourced within 17 miles of our kitchens.

It may interest you to know that in any given week we buy around 12 tonnes of ingredients, which is about the same as 150 shopping trolleys of fresh meat, bone and vegetable.

The reason why we visit our producers is that it is the only way to really learn about what they do and to build meaningful relationships. It is also the only way to check they share our own value system, especially when it comes to farm animal welfare.

A few words about the state of British agriculture

There is much wrong with British agriculture:

• Ingredient quality is falling.
• Too much is imported (clocking up food miles and damaging the environment in the process).
• Only industrial-scale farmers can make a decent profit and then much of it comes from subsidies.
• The vast majority of meat comes from factory farms, which are cruel and un-environmental and which due to their routine use of antibiotics pose a severe health hazard.
• Food (which, after all, we need to survive) is severely undervalued in economic terms.
• There is less and less diversification and the bee population (vital, after all) is in decline.
• There are fewer and fewer small, mixed farms.
• There are fewer and fewer certified organic farms.

Traditional, small to medium-scale farmers – the farms we buy from – have had a very tough time of it. We will have nothing to do with intensive farming.

About our ingredients

We currently buy around 50 different food ingredients on a regular basis..

All our ingredients are British.

As the term ‘British’ can be applied to ingredients that have been processed in the UK, by British we mean raised or grown in the UK.

Our ingredients do not travel here from overseas.

Because all our ingredients are British they are also seasonal.

You will find that each of our recipes changes in colour during the year.

For example, in summer our chickens could be eating clover, which has the effect of giving their meat a slightly yellow appearance and our beef will be fattier because the cattle is feasting on new season grass.

The choice of vegetables makes a difference to the colour, too.

Another effect of only buying British is that we don’t always have all our recipes available.

Our ingredients are good enough for you to eat

All our ingredients are suitable for human consumption at the point at which we make our food. In other words, our ingredients could also be sold for human consumption.

Or to put it in even plainer English: they are fresh!

As an aside, by law we are not allowed to describe our actual food as suitable for human consumption as it is legally considered to be pet food and we are regulated by DEFRA. To the best of our knowledge no other dog food manufacturer works to the same high standards or uses as high a quality of ingredients as we do.

A word about tripe

We use washed tripe – green tripe that has been washed in plain water with nothing added. This makes it suitable for human consumption and meets food safety standards. We cannot use unwashed tripe due to hygiene regulations, but our washed tripe is still rich in nutrition.

The meat we use in our food

The meat we buy falls into one of three categories: free range/pasture fed, wild and certified organic.

This is what we mean by these definitions.

Free range/Pasture fed

‘Free range’ is the minimum standard of animal (and poultry) husbandry we will consider. In the case of cattle and sheep it is termed ‘grass fed’ or ‘pasture fed’. Because definitions vary, we assess each farm individually to ensure animals have good welfare and natural living conditions.

Wild

When we say ‘wild’ we mean animals and birds that are completely free to roam/fly wherever they want and which forage for their own food. We won’t buy anything that has been trapped.

Certified organic

We also buy organic meat and vegetables from certified organic producers.

A certified organic producer must comply with the rules and regulations laid down by one of the recognised organic certification bodies, such as the Soil Association or Organic Farmers and Growers Association (OFGA).

We are OFGA certified organic producers.

The vegetables we use in our food

Our certified organic recipes use certified organic vegetables. Other vegetables come from a local producer who uses minimal chemicals and washes them in fresh drinking water only.

Honey’s is certified organic

We are a certified organic producer.

Our certification comes from the Organic Farmers and Growers Association (OF&G).

It only applies to our certified organic recipes and ingredients.

To learn more about what we have to do to call ourselves ‘certified organic’ visit the OF&G website: www.ofgorganic.org

A subject no one wants to talk about

There is no perfect way to kill a living creature but it is obviously better if it is unexpected (so he or she has no time to anticipate what is coming) and painless.

We visit the slaughter houses our producers use and check that they are as close to their farms as possible, keep waiting time to a minimum and show respect to the animals they are about to kill. We insist that every animal to be slaughtered is stunned first.

Measuring the nutritional value of our food

We regularly test our food to assess its nutritional value. We meet and exceed the American Association of Feed Control Officials (AAFCO) and Federation of European Pet Food Manufactures (FEDIAF) guidelines. We don’t ever add supplements to our food.

Honey’s is fully compliant

Honey’s food meets the Federation of European Pet Food Manufactures (FEDIAF) guidelines.

We don’t have much confidence in these guidelines because they were written with highly processed, cooked and heavily supplemented dog food (made from low quality ingredients) in mind… but we are fully compliant with them.

Why we care so much about ingredients

This is why we care so much about the subject of ingredients:

1. We care on nutritional grounds.

Animals and birds that are allowed to lead natural, healthy lives and that eat natural, healthy food offer higher levels of nutrition. If you feed your dog or cat with high quality ingredients then there is a much higher chance that all his or her nutritional requirements will be met. Dog food manufacturers – including raw dog food companies – that use poor quality ingredients have to add artificial supplements to their food to ensure it has sufficient nutrition.

2. We care on grounds of bioavailability.

The body absorbs nutrition much more easily if it comes in a natural form. For example, a dog could absorb a higher percentage of calcium from a bone than from a calcium supplement. Indeed, it is generally recognised that non-food supplements are often difficult for the body to absorb.

3. We care on grounds of purity.

Ingredients that are raised or grown without the use of hormones, antibiotics, fertiliser, pesticide are purer. Purer ingredients are less likely to cause health issues. Conversely, ingredients that contain chemicals, hormones, antibiotics etc.. will, almost certainly, cause adverse health issues in the long run.

4. We care on ethical grounds.

Animals and birds are sentient beings. They experience hunger, thirst, discomfort, pain, injury, disease, fear, frustration and distress. They also experience joy, contentment, satisfaction, love, loss and grief. They can experience boredom, sadness and anger. They can even experience humour. Given this, we are concerned about the welfare of the animals used in the food we make. It is important to us they are fed an appropriate diet, have proper shelter and are allowed to express their natural behaviour (such as nesting or foraging). We don’t want them to be mistreated or frightened.

Why we don’t use fish

You may have noticed that we don’t offer any fish recipes or incorporate fish ingredients (such as fish oil) in any of our food.

Why not?

Commercial fishing adversely affects the environment.

In fact, it’s wreaking havoc on our oceans.

As a result of commercial fishing, 90 percent of large fish populations have been exterminated in the past 50 years.

Farmed fish are no better for the environment.

More than 40 percent of all the fish consumed each year are now raised on land-based or ocean-based aquafarms, where fish spend their entire lives in cramped enclosures and where many suffer from parasitic infections, diseases, and debilitating injuries.

Contaminants from ocean-based aquafarms (fish excrement, uneaten chemical-laden food, and swarms of parasites) spread to the surrounding ocean, and the rampant disease inside the cages is passed on to ocean fish in the area, in some cases increasing the incidence of sea lice a thousand fold.

We say ‘no’ quite a bit

We hate to be negative, but we say ‘no’ to:

• Routine use of antibiotics
• Routine use of hormones
• Intensively reared animals or birds
• Factory farmed animals or birds
• Meat that isn’t free range, wild or organic
• Meat that isn’t suitable for human consumption
• Ingredients that aren’t raised or grown in the UK
• Colouring or flavouring
• Artificial supplements
• Out of season vegetables

10 ways pet food companies mislead consumers

It is easy to make ingredients seem much better than they are.

Here are just 10 of the tricks that pet food companies get up to.

1. The use of misleading terms such as: ‘straight from the farm’, ‘local’, ‘seasonal’, ‘fresh’, ‘healthy’ and ‘natural’.
2. Endorsement by wholly irrelevant third party organisations.
3. The use of irrelevant terms. For example, food could be described as ‘sugar free’ or ‘low in fat’ when, by its very nature, it couldn’t be anything else.
4. The use of positive terms that aren’t actually as good as they sound. ‘Barn reared’ is a classic example. ‘Cage free’ is another. Neither means that the animal or bird is leading anything approaching a good life. Manufacturers often describe their food as being ‘DEFRA approved’… as if this was a good thing… but it has to be by law, so big deal. ‘Crude fibre’ (which sounds jolly healthy), incidentally, could be nothing of the kind and could refer to beet pulp, husks or even sawdust.
5. Endorsement by real organisations that have disappointingly low standards. We would take issue with, for example, some of the welfare standards set out by some of the large animal welfare charities. We have no faith in the Red Tractor Scheme, either. The EU rules on the welfare of farm animals fall well short of anything we could ever support.
6. The use of photographs or illustrations of farms, countryside, happy farm animals/ poultry in fields etc. to imply much higher standards of welfare than actually exist.
7. The use of the Union Jack to imply that something is British, when it isn’t.
8. Not mentioning facts that would prejudice consumers against the food. No one wants to know that animal by products or derivatives refer to everything from feathers to testicles. No one wants to hear that the nutritional value is actually supplied using chemical/ artificial supplements. No one wants to hear that the meat was rotten and came from intensively farmed chickens that led short, painful lives.
9. The appalling misuse – in the world of pet food – of the words ‘suitable for human consumption’. This means that the ingredients must have been suitable for human consumption when they were slaughtered not at the point in which they were used to make the actual food.
10. The use of the word ‘organic’ when their food isn’t organic or – surprisingly common – the introduction of a couple of organic ingredients or recipes so that they can plaster the word organic all over their marketing material.

Compassion in World Farming

We donate 1% of sales to Compassion in World Farming, which uses it to campaign for better treatment of farmed animals.

(As an aside many companies will talk about giving a percentage of their profits to charity. Profits are something of a moveable feast, which is why we make it a percentage of our sales.)

We also support a number of other charitable organisations with significant sums of money, but the 1% to Compassion is the most relevant to our ingredients policy.

In conclusion

If you would like to know more about Honey’s ingredients policy please get in touch with – Jonathan – our founder. His personal email is jonathan@honeysrealdogfood.com