We are a small, friendly, family-run business that believes in old-fashioned service

We make your dog’s food to order and know all our canine customers by name



At Honey’s we’re proud to know all our canine customers by name

Honey’s is a traditional, family-run business. Our kitchens are based in the depths of rural Wiltshire. We take farm animal welfare very seriously and use only ethically produced, British ingredients. The business was founded in 2009 by Jonathan Self, who was fostering dogs at the time, and various members of his family are also involved, including his son, Nathaniel. Honey’s is small and friendly (you may sometimes hear dogs and children in the background when you call) and we know our canine customers by name (we even have photographs of most of them).

Almost all of our customers come by word of mouth

We started Honey’s because we are passionate about raw feeding, working dogs and farm animal welfare (Jonathan is a pig farmer turned vegetarian). We don’t have any sales function within the business.

Almost all our customers come by word of mouth. We share the jobs from meeting with farmers to answering the phone, and from making the food to dealing with emails. We are not open to the public but visitors are welcome by appointment.

Free diet advice

Our main objective is to spread the word about biologically appropriate feeding aka natural feeding aka raw feeding aka (what a lot of things it is also known as) the BARF diet.

We are always happy to offer free advice, recipes and tips. Our vet and other experts will be only too pleased to answer your questions, even if you never, ever plan to become a customer.

Just ring, write or email.

Free weight loss advice

Does your dog need to lose a few pounds and maybe come down a collar size or two? We can help. We have developed a special weight loss plan that we guarantee will work without leaving your dog hungry. Please do call to discuss it.

Free health advice

If your dog is suffering from any health problems – even minor issues – why not consult the Honey’s Health Team? Our service, which is completely free and available to anyone, includes:

  • Veterinary advice by phone, post or email
  • Details of conventional and alternative treatments
  • Case histories and other related information

Full details are to be found on the Health Advice page. Note you don’t have to be a customer to take advantage of this free service.

Ethically sourced ingredients

We are deeply concerned about farm animal welfare. We visit all our producers to ensure that they meet our rigorous standards. Our minimum requirement is that the meat we use is free range or wild. We also offer a 100% organic range. All our ingredients are fresh, British and suitable for human consumption. If you would like to know more about our ingredients policy, you can download a free fact sheet about here.

Our commitment to good causes

We donate 1% of our total sales to Compassion in World Farming, which uses it to campaign for better treatment of farm animals. We also give away hampers of food, treats and our books to any good canine cause that approaches us. No reasonable request for support is ever turned away.

Never knowingly undersold

It costs much less than you might expect to feed your dog with Honey’s. We keep the cost down by dealing direct with our customers (so no profit to retailers or wholesalers), by buying (wherever possible) direct from farmers and by not advertising. We are never knowingly undersold and will refund the difference if you find you could have purchased the same quality of ingredients in a supermarket or butcher for less.

We meet international nutritional guidelines

Honey’s Real Dog Food is a member of the Pet Food Manufacturers Association (PFMA) and that our food is completely compliant with the European Pet Food Industry Association (FEDIAF) nutritional guidelines. As it happens, we don’t set great store by these guidelines, which were designed for manufacturers of processed food that use very poor ingredients and add supplements. We use the highest possible quality of ingredients and we don’t have to supplement to meet guidelines.