We are a small, friendly, family-run business that believes in old-fashioned service

We make your dog’s food to order and know all our canine customers by name



At Honey’s we’re proud to know all our canine customers by name

Honey’s is a traditional, family-run business. Our kitchens are based in the depths of rural Wiltshire. We take farm animal welfare very seriously and use only ethically produced, British ingredients. The business was founded in 2009 by Jonathan Self, who was fostering dogs at the time, and various members of his family are also involved, including his son, Nathaniel. Honey’s is small and friendly (you may sometimes hear dogs and children in the background when you call) and we know our canine customers by name (we even have photographs of most of them).

Almost all of our customers come by word of mouth

We started Honey’s because we are passionate about raw feeding, working dogs and farm animal welfare (Jonathan is a pig farmer turned vegetarian). We don’t have any sales function within the business.

Almost all our customers come by word of mouth. We share the jobs from meeting with farmers to answering the phone, and from making the food to dealing with emails. We are not open to the public but visitors are welcome by appointment.

Free diet advice

Our main objective is to spread the word about biologically appropriate feeding aka natural feeding aka raw feeding aka (what a lot of things it is also known as) the BARF diet.

We are always happy to offer free advice, recipes and tips. Our vet and other experts will be only too pleased to answer your questions, even if you never, ever plan to become a customer.

Just ring, write or email.

Free weight loss advice

Does your dog need to lose a few pounds and maybe come down a collar size or two? We can help. We have developed a special weight loss plan that we guarantee will work without leaving your dog hungry. Please do call to discuss it.

Free health advice

If your dog is suffering from any health problems – even minor issues – why not consult the Honey’s Health Team? Our service, which is completely free and available to anyone, includes:

  • Veterinary advice by phone, post or email
  • Details of conventional and alternative treatments
  • Case histories and other related information

Full details are to be found on the Health Advice page. Note you don’t have to be a customer to take advantage of this free service.

Ethically sourced ingredients

We are deeply concerned about farm animal welfare. We visit all our producers to ensure that they meet our rigorous standards. Our minimum requirement is that the meat we use is free range or wild. We also offer a 100% organic range. All our ingredients are fresh, British and suitable for human consumption. If you would like to know more about our ingredients policy, you can download a free fact sheet about here.

Our commitment to good causes

We donate 1% of our total sales to Compassion in World Farming, which uses it to campaign for better treatment of farm animals. We also give away hampers of food, treats and our books to any good canine cause that approaches us. No reasonable request for support is ever turned away.

Never knowingly undersold

It costs much less than you might expect to feed your dog with Honey’s. We keep the cost down by dealing direct with our customers (so no profit to retailers or wholesalers), by buying (wherever possible) direct from farmers and by not advertising. We are never knowingly undersold and will refund the difference if you find you could have purchased the same quality of ingredients in a supermarket or butcher for less.

We meet international nutritional guidelines

Honey’s Real Dog Food is a member of the Pet Food Manufacturers Association (PFMA) and that our food is completely compliant with the European Pet Food Industry Association (FEDIAF) nutritional guidelines. As it happens, we don’t set great store by these guidelines, which were designed for manufacturers of processed food that use very poor ingredients and add supplements. We use the highest possible quality of ingredients and we don’t have to supplement to meet guidelines.

Making Honey’s sustainable from field to dog bowl

In recent years consumers have, with good reason, started to worry about whether the businesses they give their custom to are environmentally responsible.

As a result, businesses, as a matter of course, now make all sorts of claims about how green and ethical they are.

Often these claims are exaggerated and even untrue.

At Honey’s we take a different approach.

We are transparent about what we have and haven’t been able to achieve.

On the plus side:

  • We have been conscious of our environmental impact ever since we were founded in 2009 and it is part of our DNA.
  • We have achieved ISO 14001 certification every year since 2013 (see below).
  • We are carbon neutral (see below).
  • We are members of 1% for the Planet (see below).
  • We carry out our own research and we also employ external consultants to help us.
  • There hasn’t been a year when we haven’t been able to improve our carbon footprint.

On the downside, it is impossible not to have an environmental impact when you make dog food and the best one can hope for is to keep it to an absolute minimum and look for ways to reduce it all the time.

Our packaging is 100% recyclable

Honey’s packaging – everything from the tape that seals our boxes to the ice sheets we use to keep it cold in transit – is 100% recyclable and, where possible, made from recycled materials.

However, recyclability is only one part of our packaging policy, which is built on three core principles: reduce, reuse and recycle.

For a PDF of our packaging policy click here.

How we approach sustainability

We have an internal Ethics, Environment & Sustainability Working Party which meets regularly to consider how we could improve our carbon footprint.

We use two external resources: a specialist environmental consultancy, Ryeden, and a separate carbon expert: Dr Simon Forsythe.

Jonathan (our founder) was a trustee of the World Land Trust for 20 years and is able to bring this experience to bear.

Our customers also frequently make great suggestions.

ISO 14001 certification

Honey’s is, so far as we know, the first raw dog food producer in the world to have achieved ISO 14001 certification – the international standard for environmental management.

We implemented our environmental management system (EMS) in 2013 and use it to ensure that we are measuring and minimising our environmental footprint.

Carbon neutral

In 2020 we became the first raw dog food producer in the UK to become carbon neutral. We confirmed this in a signed pledge that was sent to the Executive Secretary of the United Nations Framework on Climate Change secretariat, in Bonn, Germany. The pledge requires us to monitor and measure our greenhouse gas emissions, reduce them and compensate any remaining emissions by offsetting, including through use of Certified Emission Reductions (CERs). If you would like to know more about the process, there is lots of information on the UN Climate Change website which you can visit here.

Members of 1% for the Planet

In 2019 we joined 1% for the Planet – a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.

As business members we have committed to donating at least 1% of our sales to environmental causes.

Since 1% for the Planet was launched in 2002 beginning, its members have contributed more than £175 million in support to approved environmental not for profits.

You can discover more about 1% for the Planet here.

Dog Food Miles

One of the many ways in which we have reduced our carbon footprint is by finding local producers to supply us and thus keeping dog food miles to a minimum.

For example, a third of our ingredients are sourced from a farm just 17 miles from Honey’s HQ in Pewsey, Wiltshire.

All of our ingredients are British.


We are working to reduce the amount of paperwork we create at Honey’s.

All our literature is printed using vegetable based inks on FSC® approved paper and is fully recyclable.

FSC stands for the Forest Stewardship Council.

The least bad option

Very few businesses, in our opinion, can describe themselves as being ‘green’ or ‘environmentally friendly’.

We have reason to believe that of the hundred or so raw dog food producers in the UK we cause the least damage.

We plan, going forward, to cause even less damage.

But we are realistic.

Often what we are doing is trying to decide on the least harmful option.

We welcome your comments, ideas and thoughts about our environmental footprint.