Your privacy is in safe paws
Perhaps the first thing to say is that (a) we take your privacy very seriously, (b) it is not our style to try and sell anything to anyone and (c) we are sorry that this section of the website is so long but there is a lot of information to cover.
What follows explains exactly how we are committed to protecting your personal information. It also explains how we use information you give to us.
Perhaps the single most important point is that by using our website you agree to the collection, use and transfer of the information you provide to us in line with the terms of The Darling Experiment Limited’s Privacy Policy, which we set out below.
Types of information
When you use our website the information we receive from you falls into two categories:
- Personal information that you choose to give us, such as your name, email address, details about your dog and so forth.
- Anonymous information, such as which pages of our website you visit or which part of the world you are located in. This information is gathered using something called ‘cookies’ (see below).
What we don’t ever collect or store is your financial information, such as your credit/debit card details. If you purchase from us all the payment information is handled separately by our payment partners. Our main payment processing partner is Total Web Solutions. They are fully PCI DSS Level 1 compliant and secure their systems to the highest standard.
Why we collect information
The Darling Experiment Limited collects personal information from you for four reasons:
- To advise you on the best food for your dog or some other aspect of your dog’s health, welfare and wellbeing.
- To process and deliver your order(s) as well as to deal with any queries or complaints relating to your order(s).
- To provide you with a genuinely personal service. For example, if you are a new customer we will contact you a few days after your first order to see how your dog is getting on. Or, to offer another example, we may would usually remind you when we think you need to order again.
- To keep you up to date with our news, product information, special offers and so forth where you are a customer or have given permission.
Please note: it is not our style to bother our customers or to ever try and sell them anything. We know how annoying it is to be bombarded with emails and other marketing communications.
We won’t share
The Darling Experiment Limited will not share your information with any third parties for marketing purposes, nor any other reasons unless we are required to do so by law. Where any third party processors have access to your data on our behalf (for example, our couriers, so that they can deliver your food) these comply with GDPR legislation. Unless otherwise stated we will keep your data secure for six years after your final transaction with us.
Keeping us up to date
The Darling Experiment Limited will endeavour to keep your information accurate and up-to-date. If your personal details change, you can inform us by sending an email to info@darlingsrealdogfood.com. You may request a copy of the personal details we hold on you by emailing or writing to us. Other than where we have a legal obligation to retain it, you may also exercise your right to have your data deleted by emailing or writing to us at the info@darlingsrealdogfood.com.
If you have any concerns about how we are processing your data, you can email us at info@darlingsrealdogfood.com and we will respond to your complaint. If your concern is still not resolved, you have the right to report a complaint to the Information Commissioner’s Office.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Cookies & analytics software
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us to provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie does not gives us access to your computer or any information about you, other than the data you choose to share with us.
Website analytics
This website has software (Clicky, Google, Metrica and Microsoft Clarity) so we can check it’s working as it should and help us improve it.
These tools use cookies – small text files kept on your device to collect standard internet log info and movement on the website in an anonymous form.
To opt out of analytics:
- Clicky – opt out here (external link).
- Google – opt out with browser add-on – details (external link).
- Metrica – opt out with browser add-on – details (external link).
- Microsoft Clarity – opt out by selecting Microsoft – here (external link).
IP addresses
- Info generated by the cookie (including IP address) is transmitted to the respective analytics provider – all of whom are fully GDPR compliant.
- We use analytics software to view IP addresses of visitors to reduce click fraud as a legitimate interest.
- We do not connect IP addresses with other behaviour or data.
Any questions?
Please don’t hesitate to get in touch with any questions or queries.