Books and research

About Honey’s Natural Feeding Handbook

How to transform your dog’s health with a simple change of diet. Honey’s Natural Feeding Handbook (which has sold more than 50,000 copies) contains 160 pages of advice, tips and recipes.

Written in plain-English, this comprehensive, easy-to-follow guide contains everything you need to know about natural feeding, including:

• Why naturally fed dogs lead longer, happier and healthier lives.
• How to switch your dog to a natural diet in three easy steps.
• How canine digestion works.
• Why tinned and dried food is ‘junk food’ for dogs.
• Lots of tips, recipes and advice.
• Special diets for poorly dogs.
• How to give your puppies the best start in life.
• Details of popular BARF (Biologically Appropriate Raw Food) diets.

It is the perfect introduction to raw feeding. You can also download a free PDF of the book here: Honey’s Natural Feeding Handbook

About Good Money

This practical guide to launching and growing a successful ethical business takes as its opening point the idea that entrepreneurs and consumers can work together to bring about positive change.

Packed with dozens of real-life examples it demonstrates how businesses focused on making a difference rather than making money are, ironically, likely to be more profitable and more robust than their competitors.

At the core of the book is the story of Honey’s Real Dog Food, which was started by Jonathan in order to educate fellow dog lovers about the dangers of processed dog food and to highlight the appalling treatment of farmed animals.

Honey’s, which was the inspiration for a Channel 5 television documentary, is an unusual business in that it has no sales function, encourages its customers to spend as little as money as possible, gives away a substantial percentage of its turnover to charity and spends nothing on advertising since all its customers come by word of mouth. Jonathan explains how this counter-intuitive policy resulted in nine years of spectacular growth and shows would-be ethical entrepreneurs how they can achieve a similar result.

About Raw Proof

Raw Proof: A 24-month study into the effects of feeding dogs a ‘raw diet’ is the first major, independent, British study into species-appropriate dog food (also known as raw dog food).

Raw dog food, also referred to as a species-appropriate diet, has become increasingly popular in recent years. Proponents believe that for optimum health dogs should be fed a diet that equates as closely as possible to what they would eat in the wild: raw meat, raw bone and raw vegetable. They blame many of the health issues that domestic dogs experience on modern, highly processed dog food. Pet food manufacturers have countered by asserting that a raw diet fails to meet a dog’s nutritional needs and poses health risks.

As very little scientific research had been done into species-appropriate feeding, Honey’s decided to commission a study. The research was conducted by independent vets and reviewed by an international panel of experts. It found that:

• It is possible to create a range of complete, species-appropriate (raw meat, raw bone, raw vegetable) adult dog foods that meet the most rigorous nutritional guidelines, as set out by the European Pet Food Industry (FEDIAF).
• Adult dogs, enrolled in an extended version of the food trial protocol developed by the Association of American Feed Control Officials (AAFCO), when fed a range of complete, species appropriate dog foods experienced no adverse health effects or significant loss of weight.

You can order a hard copy of the research free of charge. You can also download a free PDF of the research here: Raw Proof: A 24-month study into the effects of feeding dogs a ‘raw diet’